Humanistic Marketing and Digitalization for Quality of Life and Sustainability: a Theoretical Approach

Marketing plays a key role in the configuration of human and organizational actions through design, digitalization communication social economic values.
 In digital age, strategies are at center several controversies like growth consumeristic practices, environmental damage public opinion manipulation among others. However, is scientific discipline practice that demonstrated its capacity to increase people’s quality life.
 The objective this paper present theoretical framework Humanistic for promotion life based on Human-to-Human Marketing, Strategic Orchestration Social models.